1998: European troubles

Around 50.000 Apricot PCs are sold in the UK. A price war is raging and the PC industry’s business model is evolving: Asian OEM-ODM factories are overtaking the European factories despite the latter’s globally superior quality. The European-based Apricot is...

1999: a frosty end

… and consequently, in June 1999, the Glenrothes factory stops production. The Apricot-Mitsubishi operations in Europe are closed down on the 8th of October. The Apricot Orchard is frozen.

2008: global temperatures are warming up

2008. The newly established Apricot Computers Ltd acquires Apricot from Mitsubishi and launches the Picobook pro netbook. The company eventually gives up competing against the PC giants in the highly competitive netbook market. But, the concept of reintroducing the...

2017: let’s make Apricot blooming again!

Apricot, an innovative maverick : Who was the first to launch a speech recognition system for PCs… way back in 1984? Who introduced the first 3.5’’ floppy disk drive, the infrared trackball, the keyboard with programmable function keys along with a built-in LCD screen...