1992: Modern Mobility

The stylish Apricot NT386SL laptop is released. Featuring an Intel 25 MHz i386SL microprocessor and a VGA-compatible white LCD screen, the Apricot NT386SL packs the performance of a desktop into an A4-sized format. Mobility remains an important aspect of Apricot’s...

1995: the Business Orchard

Apricot is Mitsubishi’s wing in Europe and is mainly dedicated to the corporate market (servers FT4200, networking PC LS550, multimedia MS540…). The soundness of the Japanese company provides Apricot with a legacy of quality in the corporate field.

1998: European troubles

Around 50.000 Apricot PCs are sold in the UK. A price war is raging and the PC industry’s business model is evolving: Asian OEM-ODM factories are overtaking the European factories despite the latter’s globally superior quality. The European-based Apricot is...

1999: a frosty end

… and consequently, in June 1999, the Glenrothes factory stops production. The Apricot-Mitsubishi operations in Europe are closed down on the 8th of October. The Apricot Orchard is frozen.

2008: global temperatures are warming up

2008. The newly established Apricot Computers Ltd acquires Apricot from Mitsubishi and launches the Picobook pro netbook. The company eventually gives up competing against the PC giants in the highly competitive netbook market. But, the concept of reintroducing the...